SEO has a style believe it or not. It’s a style that doesn’t boast visual satisfaction, but a style that carries well-SEO’ed pages to a more visual ranking. That in a way, can actually be satisfying. Some may argue SEO with style is all about keyword research. They may add that it’s about a certain writing technique that locks in keywords for Google to crawl, identify and rank in search results. But, that’s not much of a style, and it’s not what turns the wheels of a successful SEO strategy in today’s Google algorithms. Google is pretty much human when it comes to search.
SEO’ers may need to re-examine the basis of traditional keyword research: It is rooted in PPC and not so much (anymore) in evergreen, organic search. The premise is to identify keywords, look at the competition and traffic values, frame a campaign and place a bid. That may be good for your PPC marketing, but that is not how organic SEO works in today’s digital age. That is not SEO with style. Yet, SEO’ers often use a similar model when creating an SEO strategy. When you really think about it, how can the premise that’s sufficient for PPC be sufficient for SEO, when they are 2 completely different animals?
For SEO’ers, we have to go much deeper than just making it about the ‘baseline’. It can’t be simply about framing web content around keyword research alone and hoping it yields high page rank. That won’t create the needed steps forward in an SEO content strategy. The research must include several layers of legitimate data related to your topic/keyword. A good understanding of the topics and target audiences surrounding these keywords must be included. It must result in grammatically correct, human sounding, conversational patterns. Google is almost human now, so it needs to feel like natural dialogue when your content speaks.
SEO With Style at ProStyle Development
Serious SEO’ers know that a hard list of keywords and traffic values can often be misleading. If they are smart, they also perform alternate research. They will work closely with clients, gaining insight about the needs and goals of each. They will plan to fully understand what the ‘story’ must tell. They must think not only much like the search engine but like the client and like the audience. For a successful SEO strategy, the focus must be fixed on all verifiable layers of data and opportunities. That’s when SEO gets its mojo. That’s the beginning of SEO with style. You can’t put ‘a dress’ on SEO, but you can ‘address’ the style Google prefers.
Here at ProStyle Development, we know how to listen and want to hear about your goals. We know how to consult and collaborate and find solutions to content strategy needs, often not found in hard keyword research. We know how to analyze user intent and purpose behind the keyword. We do our SEO with style and have quite a few clients that are very satisfied with their rankings. We also offer business brand development and web development and digital marketing services with style! Please keep us in mind, and give us a call if you are thinking of putting your money into SEO. We love to hear what you are trying to achieve and more than likely can suggest valuable tips to get started. Let’s talk about your SEO strategy.