While the need for meta key words may have been relegated to the past, the need for site titles and meta descriptions is still as strong as ever. Also, it takes some skill in writing them. Take the meta description, for example. It has even been given a wider scope on Google. They announced recently that the readable snippet rose from 160 to 320 maximum, allowable characters. Nice, for many content writers. That includes many SEO content writers. Although, that raises a few questions about how to write meta descriptions. Firstly, does that bring about any revision to the writing fundamentals?
How to Write Meta Descriptions, In Limited Character Snippets
Each meta description amounts to a limited character snippet, likely visible in the SERPs. It shows up as a brief descriptor with a search result. For that reason alone, it ought to be optimal. Although, content writers have struggled with optimizing that key snippet, in only 160 characters allowable. In fact, it often consistently takes some candor and skill to do that. As a result, the increase in characters to 320 makes that challenge instantly less imposing. But, does that mean you need to put less focus on description tag standards?
How to write meta descriptions, in limited character snippets, either 160 or 320 comes down to no change in the standards for writing the tag. That’s right. Nothing has changed in how to write a great meta description. Although, a lot has changed in the leverage to do it.
We no longer need to wrangle with getting our key points into a brief sentence or two, to ensure they are visible in the SERPs. We no longer need to do that with the threat looming of them spilling over past the ‘160’. Now, that’s nice for Content experts and SEO pros like us at Prostyle Development!
With our initial glee behind us, it pays to keep in mind less favorable facts about how to write meta descriptions, in limited character snippets. Firstly, Google may or they may not show all ‘320’. As a result, that stance doubles down on the fact that description tags still should pose their main points and keywords in the beginning. At the same time, that bit of cloud has a silver lining. Great, existing descriptions need zero change.
Description Tags, Search Rankings and Click Throughs
Although meta descriptions don’t play a major role in search rankings, that does not discount the fact they should directly relate to their page content! Also, what users can view of them should help lead to click throughs. Now, that leads to a lot of great fundamentals in results! In fact, for more great fundamentals in results, turn to the Content experts and SEO pros at Prostyle Dev. We know the science. And, we have the creative talent it takes to make all facets of your web pages favorable assets.