We’re sure a lot of our readers have thought about creating an email newsletter in WordPress. Many really want to but don’t know exactly how to get started. So, we want to cover some of the most significant details on how to make it happen.
We recommend a couple of options for creating not only an email newsletter by a daily and weekly one. These options involve using a third party client, either Aweber or MailChimp. In fact, Prostyle Dev uses MailChimp. We’ve found that it has the best, most robust interface. It delivers the best solution from our point of view.
Creating An Email Newsletter In WordPress Daily and Weekly
The first step in creating an email newsletter in WordPress is building a list. This step seems to be the least palatable for most in the process. Mainly, just coming up with the list can be challenging. Although, by arranging your list smartly, from the start, this hurdle becomes a big plus. How do you set up smartly? Group your list. Categorizing your subscribers makes certain you will send the best suited content in emails to them. Once you do that, it’s a matter of making sure you don’t send daily emails to those who just want to keep up with your site, say on a weekly basis. being cognizant of your subscribers’ preferences will save you from too many unsubscribing. In fact, when in doubt, set your newsletter up for weekly, not daily.
Now, let’s look at creating an email newsletter in WordPress from the beginning. First, you must have a MailChimp account. Login to your account. Click on Lists Navigation. Next, you will see a list of your lists. Click on the Groups, View Groups option. Although, you don’t have any groups as yet, you can click at this point to watch a video and learn more. You’ll want to click on Create Groups button next. The MailChimp Create Groups section gives you the option to show group options in the sign up form. You can select such options as checkboxes, radio buttons, drop downs or don’t show at all. You can then choose a group title and add the options you want. Typically, these would be daily and weekly. We recommend that you brand your newsletter like “ProstyleDev Daily”. Once you save in the next step, your group(s) are preserved.
Wrapping Up Your Email Newsletter in WordPress
Next, address the forms associated with your list in MailChimp. For this, head back to the Lists page. Click on the Forms link. The page will show you how your sign up form appears. Now is your chance to customize the form. What’s more, you can do this to a limited extent, with header images, for example. In the next few steps, you’ll want to click on the “For Your Website” tab to get the Signup Form Embed Code. Finally, in the next step, copy and past that code in your WordPress theme. Put it wherever you want to show the email newsletter sign up form. For example, you can put in on the sidebar.
There are more steps in creating an email newsletter in WordPress, daily and weekly, but this gives you a good running start. To get all the steps and details on how to have a winning, branded WordPress newsletter, let the experts at Prostyle Development walk you through it. Better yet, let them set it up and get it rolling for you!