A lot of people may not have taken the time to understand many of the differences between a WordPress post and a WordPress page. If you use WordPress as a blog, you may not have felt the need to know much about pages, for example. If you use WordPress just for pages, it’s possible you haven’t looked much into blogs. Both WordPress posts and pages are powerful features on a WP platform, and combined can produce startling results in your favor.
The Facts About WordPress Posts and Pages
Posts –
WordPress posts and pages are both containers, if you will, of the content you produce. Each serves a different purpose for your content. Bloggers know that a post is all about new, fresh and timely content that they produce on a regular basis. It’s organized and listed in chronological order, with previous posts, on your blog page. Older posts get archived based on month and year. They will eventually be harder to find by readers, as a result. You can easily organize posts by categories and tags you set up.
Since WP posts are published with a time and a date, they are syndicated through the RSS feeds. These feeds notify readers of newly published posts. RSS feeds can deliver email and newsletter broadcasts for you too. MailChimp is a good example of an email service using RSS feeds. Your timely email or newsletter can be delivered weekly, even daily. When it comes to WordPress posts and blogs, blogs are definitely the most social. They often get shared, through social media plugins, in Twitter, Facebook, Google+, LinkedIn. They generate conversation, with a commenting section, and you can control that feature.
Pages –
Although pages deal with content you create and add to WordPress, they are a different animal. They are often referred to as ‘static’, since they don’t get a date and time stamp and are not included in your RSS feeds by default. They are given a published date, but they are not considered an entity that will expire, now will they be archived. You can update them or leave them alone. They will always be a stationary part of your WP platform, like your about page, for example.
WP pages may include things like privacy policy, legal disclaimers and the like. They are not often meant to be shared widely and may not include social sharing buttons or the comments feature. Although, you can get very creative with pages, too. They have custom template features. They can be a powerful vehicle for building website authority, digital marketing, branding and visibility. You should have an SEO’d content page for every primary topic you deal in, also keeping in mind that timeless content is considered more important by search engines. (Although, plenty of priority is also given to timely content.)
For best results in any online marketing campaign, you need the benefits of both Wordpress posts and blogs. You want to have both the timely (posts) and the timeless (pages) in the mix. Give us a call at (858) 842-8120 to find out more about what makes posts and pages tick. In the process, you might want to talk about really getting your site organized for users. You might want to talk about making your online marketing campaign more engaging, timely, timeless, authoritative and highly productive, with a complete Prostyle Development solution, tailor-made for your success.