It happens a lot. You hear or read about content marketing. Although, it’s almost always treated as something all to itself. In fact, it’s almost as if it stands on its own merits as a total solution of sorts. On the other hand, the same is often true of SEO. As a result, the two seem compartmentalized in the thinking of many. Ultimately, they get handled and applied that way. Now, let’s step out of the box. I suggest we do quite the opposite. What if I told you to treat content marketing and SEO as two sides of one coin? In fact, don’t compartmentalize them. Combine them, fluidly. Realize the equal status of both. Know you can’t have one without the other. As a result, they will deliver that power-packed punch in marketing reach you need.
Treat Content Marketing and SEO as Two Sides of One Coin Equally
We want to be in the right place at the right time with our digital marketing activities. Also, just about everybody knows you need content marketing and SEO to do that. Although, so many of us don’t know we should apply these processes hand in hand.
As digital marketers, we must rethink our approach. In fact, once we treat content marketing and SEO as two sides of one coin, we’ll find the means to blend them. We’ll find the direction to treat them equally. Then, we can apply them interdependently.
For the reader’s convenience, here’s a quick overview of these mighty, digital marketing processes.
Apply content marketing to harness creation and distribution of content. It’s just the kind of content that will get the attention of a targeted, online audience. Then typically, the goal is to generate profit from resulting consumer action.
SEO, is short for search engine optimization. Apply it to get traffic from free search results. These are often referred to as organic, or natural results on the search engines. Although, SEO has a broader reach. Think video, social media, for example.
In short, when you treat content marketing and SEO as two sides of one coin, you get the best of both worlds! With SEO, you get your content and brand in front of more consumers. With content marketing you build authority and generate interest. The two processes feed off of each other. They improve each other at the same time. Hand in hand, they become a win win for you.
Need an assist with interdependently applying SEO and content marketing? Need to make it a win win for your digital marketing strategy? Contact the SEO and content marketing experts at Prostyle Development. We put the right blend of solutions together for you.