Successful Digital Projects Require the Right Technology

It’s not just a digital marketing project, it’s a digital marketing project that deserves serious attention from the get go. Successful digital projects require the right attention. Successful digital projects require the right technology.

The internet has been a major, power player for decades. Its digital market place has captured a boggling share of business activity. A business without a complete digital marketing strategy is generally unheard of. No questions are raised anymore about the need for it. But, in light of having the essential of digital marketing, many other relevant questions are being raised. They involve choices in planning and technology.

Successful Digital Projects Require the Right Technology and Planning

Now, people ask about the technologies they need for building a successful digital project. It’s not whether they need a digital solution, but how to ensure it’s a success. Many realize that the choices they make are crucial. Serious digital marketers start out knowing successful digital projects require the right technology. What’s the right technology? It may depend on your platform needs.

Let’s look at the type of platforms most commonly used. There’s the general content management system (CMS). Then, there’s the eCommerce CMS.

General CMS Platform

From W3Techs and Google Trends a lot can be gleaned about most visited websites and Google searches. Recent statistics were compiled by InTrigger on general CMS creation. WordPress dominated the general CMS digital space.

Google Trends shows more details on the top 3 seen in W3Techs data. The below graph shows a stall for all big 3 players. That points to newer, but maturing next generation general and ecommerce CMS platforms. Unlike the Open Source big 3 players, proprietary solutions like Wix, Weebly, Jimdo or Shopify provide turnkey platforms and free versions. They allow people that don’t want to tinker with websites to create their own small ecommerce site alone. These next generation CMS’s, including ecommerce like Magento and PrestaShop, although a small market share are growing rapidly.

Ecommerce Platform

Ecommerce CMS includes much more than content management. It includes everything needed to build and operate an online store. As seen in the chart below from Builtwith, Autre and WooCommerce are the most popular platforms. (WooCommerce is actually a WordPress plugin, adding to the wealth of WordPress functionality.) There are many others splitting up the market share pie, though.

Google Trends shows more details on the top 5 seen in the Builtwith pie chart. They are the Open Source ecommerce big players. Like the Open Source general CMS big players, their ascent is being challenged by newer, but maturing proprietary ecommerce platforms. Shopify and Squarespace stand out.

All the data shown gives us a clear set of guidelines that point to the right technology. They allow us to plan based on our unique needs and show us what platform will work as the best solution. If you know successful digital projects require the right technology and WordPress is your platform of choice, as it is for about 60% of the market share, talk to us here at Prostyle Development. If you don’t want to go it alone with planning, tinkering and execution of your general CMS or ecommerce solution, talk to us at Prostyle. We’ve got all the know how and skills as seasoned WordPress experts to make yours a success story.