Most of the time, when bloggers write a post, it’s viewed as a one time thing and goes to the blog archive page to be forgotten. Most bloggers don’t recognize any value in their old posts. But what if you can get more out of them even when they are no longer ‘shiny and new’? What if it can make a real difference actually promoting old WordPress posts? After all, a lot of time, money and energy goes into creating a blog. Wouldn’t it make sense to maximize a return on them?
Promoting Old WordPress Posts Maximizes Your Traffic Potential
A great way to get more value out of your old posts is to share them on social media. Since there can often be a sensory overload of information and people use social media at many different times, it’s a good idea to share at different times of the day. You can make promoting old WordPress posts in this way possible, using the Revive Old Post plugin. It automatically puts the posts on networks like Twitter, Facebook and LinkedIn. It even takes care of the timing. That way you can easily maximize your exposure, as well.
Another great way to maximize your traffic and exposure potential is to highlight related posts on your blog. You can do this next to or below each article. It’s easy to put the feature into action with a related posts plugin. You will give readers the chance to browse more of your WordPress website, and bam, your exposure, traffic and time on site goes up!
Promoting Old WordPress posts is fun, easy and a must do! You can even display your most popular ones. It’s generally understood that about 20% of website content gets 80% of the traffic. It’s pretty clear that some articles are just more popular than the rest, so showcase them within one or two clicks.
Promoting old WordPress posts includes several more techniques like creating a custom archive page. It’s an efficient way to keep your old but still useful blogs front and center. You can showcase most popular, most commented, recent posts, and more.
There’s a lot more to it like interlinking between articles. You can bring your old, related blogs to life with just one link! That’s a must for great SEO.
You can get the full scale strategy for maximizing your traffic and exposure. Let’s talk about promoting new and old WordPress posts. Let’s talk about your branding, digital marketing, SEO and website promotion.