Earlier in our blog, we wrote about content and the kind of digital content marketing real estate agents should have. Also, we brought up educational content. At the same time, we focused on branded content. In fact, we offered a few real estate agent content marketing secrets to success. Point in fact, while branded content matters, it’s not the only content real estate pros need. Without other, key content support, it falls under its own weight. As a result, it alone is not a real estate pro’s pathway for success. Although, add in educational content. Then, you’ve got something you can run with.
More Real Estate Agent Content Marketing Secrets to Success
It’s not only content like market critiques, neighborhood details, and such that increase interest. It’s not only that resulting in more traffic. In fact, it’s even more that grows you a conversion stock pile. It’s simple content like how-to’s and tips on things your target audience will find of value. Anything related to real estate is game. For example, how to make a small room look bigger in a home. Yup, that type of content adds leaps and bounds to credibility and reliability. You begin to stand out over the competition. You gain trust and client loyalty. As a result, tune into what benefits your base. Give them many of the things they may find helpful, in your content. That said, blogging is power!
You might think that these steps complete the solution. You’ve got this. You’re on it! And, that’s great. Although, there’s still one more of real estate agent content marketing secrets to success we want to share. In fact, it’s an email content marketing campaign. And, why wouldn’t you have that? Everyone has email. As a result, take advantage of it! Think of a newsletter as one of those must-dos. To do it right, take the first step. Gather email addresses. It’s not too hard, when you think of the variety of ways you have for meeting people. For example, you may offer discounts for client referrals. The list goes on with open houses, attending public events, conferences, you name some.
Once you have your email list, set up your newsletter. Then, send it daily, weekly or monthly. Tip: Mail Chimp is an ideal tool for managing your email content marketing campaign.
Do you need an assist with the heavy lifting and bringing your digital content marketing to life? Contact the content experts. Contact ProStyle Development.