By now, all SEO pros and many others have gotten acclimated to the Google change in the Penguin filter. Although, after first hearing about it, it caused an initial flash of alarm in many, I’m sure, including me. But we adapted and moved on. That’s especially since Penguin 4.0 simply amounts to a more permanent fixture now in Google search algorithm. As a result, instead of causing ripples of sudden change, guaranteed to create major headaches for SEO pros, Penguin and Google search algorithm fully integrated. Penguin simply, officially became a part of the search algorithm.
Many of us remember like me, when Penguin came onto the stage. It was back in 2012. We had just recovered not long before from Panda! I recall the loss of major ranking for key websites caused by Panda. Also, I recall the focus and hard work it took to adapt, regroup and regain ranking. Doable, yes. Easy, not. Then, Penguin rolls in. Panda prepped me for the challenge, but you can bet I wasn’t in line to greet Penguin!
Penguin and Google Search Algorithm
What Penguin introduced in 2012 would mainly affect sites spamming Google’s algorithm. Sites that used questionable link building techniques were the prime target, and still are. As a result, if webmasters used spammy link farms and lots of low quality reciprocal links for example, their sites were in the line of fire. On the other hand, webmasters that used relevant, quality links had little to worry about. Now that Penguin and Google search algorithm work in total unison, that scenario will certainly continue to be the case. What’s more, Penguin has no more iterations down the pike. (The past 7 introduced make up the last).
Summing Penguin and Google Search Algorithm Up
If webmasters have been doing their best to get it right with relevant, fresh content, wise use of keywords and quality links, no worries. Real time Penguin and Google search algorithm won’t be gunning for them. Also, if Penguin 4.0 does render a penalty, it now can do that for a specific page, not the whole domain.
All in all, Penguin 4.0, the full absorption into the Google search algorithm has been good news for most. As a result, it’s helped to mobilize more focus on making content the best it can be. It’s helped to foster keen awareness of making content fresh, relevant and genuine. Penguin 4.0 has shown you can be a master of internet marketing, with no manipulation.
Want to know how to get relevant, fresh content, smart use of keywords and only quality links? Want the 3 ingredients in a website that search engines love? By the way, these include compelling and interesting features and content. They include thinking about your target audience and not the search engines. Talk with the experts and Prostyle Development, Inc. We have be doing website development and search engine optimization for decades. In fact, we specialize in the most powerful name in websites, WordPress. And, we’ve been there, done that with all the major Google changes. We know what works and how to produce it. We bring that together, tailor made for your unique goals.