MailChimp is all about email marketing. It is a program that handles subscriber lists, email campaigns and campaign reports. For anyone employing email marketing, this can be indispensable. For those who are new to the idea and how to use MailChimp, you’ve come to the right blog post.
If you want to have the means to manage subscriber lists, build email campaigns and review campaign reports for a well-oiled marketing campaign, MailChimp may be the perfect solution. It is based on a few things. First of all, it is a web-based application. It works in most web browsers. That’s an advantage in itself, since it means no software downloads to your computer. How to use web-based MailChimp simply starts with enabling cookies, pop-ups and JavaScript. Then go to MailChimp.com to take the next step.
When and How to Use MailChimp
Upon creating an account with MailChimp you want to be willing to comply with anti-spam regulations. This ensures your sending reputation is always top notch. Email campaigns should always be high caliber, without a veneer of spam. MailChimp has Compliance Tips articles on their site if you want more details on this requirement. There are plenty of other video resources, a glossary, a Knowledge Base and a troubleshooting section on the site, as well.
Set up starts with creating a list in MailChimp of your email contacts. These are called subscribers. Your subscriber list will include basic details like who your emails come from and how your subscribers got on your list. Adding subscriber details is easy, just paste or type, upload from a spreadsheet, or import it from an existing CRM.
If you want to know how to use MailChimp and make it work for you, but don’t have any subscribers yet, it’s okay. MailChimp helps with that step. It automatically creates a signup form that you can use to put out there on your web site or Facebook. You get lots of options with the form. It can be tailored to cover exactly the info you need from your contacts. Besides that, it will be held to the highest standard of email deliverability and performance. Your email marketing strategy will look well-put-together and professional right from square one!
The next main step in email marketing is creating your email message. Each of your unique email messages amount to one campaign. If you have 5 messages, you have 5 campaigns. Once you have learned how to use MailChimp at this point, it may even become fun! You have plenty of layouts, drag-and-drop features and much more to use. Then, save to use right away or at a later time. Mass emails, newsletters, e-blasts, e-zines, you name it, MailChimp has the campaign for you.
Naturally, you’ll want to track subscriber engagement, and you have a whole host of tools and report types through your dashboard. Tracking and viewing reports allows you to see what’s working and what’s not, so you can make adjustments to subscriber preferences. You can see how many people looked at your message and even their geolocation. You can see what links were clicked, and hook up to your Google Analytics account to get even more useful tracking and reporting.
MailChimp even has a plugin for WordPress. Ask Prostyle Development about it and many other WordPress web, hosting, branding, digital marketing and SEO solutions. We know how to make a marketing campaign a success story. Let’s talk about how to use MailChimp with WordPress and if your interested, a whole lot more.