With many website solutions out there, you can get convenience, with much of the details left up to the provider. With solutions like WordPress you can get convenience and control over much of the details in your website solution. To illustrate this point, let’s look at a popular provider vs. WordPress. Let’s look at assigned vs custom domains.
The Back Story to Assigned vs Custom Domains
Wix is a popular website provider that gives you a good handle on a content management system (CMS). Wix has many powerful features. It comes with a basic website builder that’s free. Although, that comes with often unwanted, Wix branded ads. It comes with great limits to what you can do. You have no real ownership of the content and site hosting. Wix like many other basic website providers don’t allow you to use your own, custom domain name at that level.
Why a custom domain name? It’s your branding. It’s your trademark in a sense. It’s keyword rich, signaling the search engines. You don’t get that with a domain name like: username.wix.com/sitename.
Other levels of Wix cost money. At the same time, they still limit you to what you can do. They deny you complete control over the content management system and hosting. Why is that important? What if you want to drop the provider for another you think is better? You won’t get to take your content and hosting with you. WordPress is free. You don’t have to pay a dime. You control both the CMS and hosting.
Now, back to assigned vs custom domain names. An assigned name like username.wix.com/sitename is weak. It is not unique or keyword rich. It does not express your branding. As a result, it won’t fair well as a vehicle for your success in the competition on search engines. It’s also a subdomain, a lessor type, not a top level sort of player.
In the assigned vs custom domains debate, custom domain names get top billing. WordPress gets top billing. You get a site that can be completely defined and customized to you. You get any domain name of your choice. You register it in your name, yourself. You own all site features and hosting. Now, you are in control. Now, it’s yours to tinker with, refine and launch. A custom domain name like factorydirectwidgets.com begins to tell a story about you, what you offer and your branding. It begins connecting the dots in the right direction of your content. Search engines pick up on it. You get found based on what your digital marketing is actually about. You get connected with a positive outcome.
In closing, custom domains are always the right choice for serious users. Anything less is a blow to success. Need help with setting up a successful WordPress solution? Need help selecting the perfect custom domain? Get that and more with the WordPress and digital marketing experts at Prostyle Development, Inc.